IPNEWS-Monrovia: The Liberia Football Association (LFA) have signed a two-year Marketing Deal with Adelaide Incorporated.
According CEO Oliver Rouhana Jr., Adelaide INC will be responsible for the branding and marketing of all LFA activities.
LFA President Mustapha Raji and Adelaide Inc. CEO Oliver Rouhana, Jr.
The Liberians own sports branding and Financial Marketing institution will also seek sponsorships for the LFA both locally and international in order to increase the value and interest of the various leagues ranging from the first division to grassroots football.
Furthermore, Adelaide INC. will be responsible of increasing the social capital of the LFA in all their activities.
LFA President Raji and Adelaide Inc. officials
For the LFA, they will pay 10% to Adelaide INC for any sponsorship deal secure by Adelaide INC.
LFA President Mustapha Raji said, the deal is a way of increasing the interest of Liberian own businesses to football.
“This Marketing Agreement Deal was approved at the last LFA Executive Committee Meeting of the on August 5”, said Raji.
The deal is subjected to extension.
